The Social Media Strategy Workshop: Create, Connect, & Convert

⟡ Capture Your Story. Cultivate Your Community.⟡

This workshop is a guide to optimizing your social media presence. Learn how to utilize the equipment you have (yes, your phone counts!) and take home a sheet of marketing tactics that you can personalize for your business.

Workshop Topics

What you'll learn: Attendees will learn how to use their smartphones to create high-quality video content for social media marketing. We'll cover key techniques like shot composition, lighting, and simple in-app editing to produce professional-looking reels that tell a story and attract an audience.

What you'll learn: Move beyond just posting and learn how to build a social media presence that drives results. This class covers how to define your audience, set clear goals, develop a consistent brand voice, and create a content calendar that makes social media manageable and effective.

What you'll learn: This workshop focuses on communication & community. We’ll explore the art of crafting content based on your marketing goals. Craft compelling content with a call-to-action.

This workshop will help you take control of your content and create a clear, actionable plan. We’ll teach you how to build a content calendar that aligns with your business goals, identify seasonal opportunities, and consistently create and schedule engaging content. You'll leave with a framework that makes your social media marketing organized, efficient, and effective.

Social media is a storytelling playground. Create a strategic plan to connect with your community. Keep your customers and audience engaged and coming back for more!

  • 90-Minute Interactive Session

    A dynamic, in-person workshop that covers key strategies and tactics.

  • Live Demos & Q&A

    See real-world examples and get your specific questions answered.

  • Workshop Toolkit

    A digital or physical worksheet with the core tactics and strategies covered in the workshop.

  • Actionable "Homework"

    A customized set of tasks that encourages attendees to immediately apply what they've learned and build confidence on their own.

Let's Create & Collaborate

Headshot of Shaylin Founder of Cota Creative Media

About Your Host

My mission is to "Create & Collaborate." As a traveling photographer and social media marketer, I help local businesses share their unique stories through visual media. I also host innovative and interactive events, because I believe the best way to support a flourishing community is through both these in-person connections and by sharing our collective experiences and resources.

⟡ Photographer | 10+ yrs

⟡ Social Media Manager | 4+ Years

⟡ Brand Ambassador + Field Marketing Rep | 4+ Years

⟡ Internship Abroad in Milan, Italy for an Events & Members Club