Content Curation Background
GR-MicroInfluencer, Shaylin Cota, will partner with a gym for 90 days to inspire action & encouragement ( aka MacroInfluence to get that gym membership in time for New Year's Resolutions).
The Goal: To associate the gym's brand with high-performance thinking and success, attracting a higher-value demographic of local members (entrepreneurs, focused professionals, and ambitious individuals).
Visit @Shaylin.Collabs on Instagram or TikTok
Review work & analytics below.
monthly
Deliverables
⟡ 2 Shared Reels (@Shaylin.Collabs on Insta/TT)
⟡ 1 UGC Video of your choice
⟡ 4 Story Posts with gym link
⟡ 5-10 Professional Photos
⟡ Monthly Analytics
⟡ 90-Day Advertisement on 100 Things to do in Grand Rapids Blog
The Investment & Term
The engagement is structured as a 90-Day (Three-Month) Commitment to ensure adequate time for audience testing, data capture, and measurable campaign optimization.
The content production, promotion, and analytics are covered by a fixed, flat monthly retainer of $1,200/mo.
As a foundational element of this collaboration, we require two complementary 90-day access passes: one for the lead on-site content creator (Talent) and one for a filming assistant (Support Staff).
⟡ Collaborations with GR Businesses ⟡ Scroll Below
Grand Rapids, Michigan
Experience Grand Rapids + Hummingbirds: Engaging content creation for a vibrant Grand Rapids campaign.
Grand Rapids, Michigan
Sip Coffee & Cocktails: Elevating brand presence through dynamic social media visuals.
Grand Rapids, Michigan
Collab w @ExperienceGrandRapids
Kalamazoo, Michigan
Only Alien: Highlighting brand and venue space through an engaging tour.
Positano, Italy
GR Thrift: Showcasing products as luxury fashion in Italy paired with CTA to shop.
Chicago, Illinois
The Node Venue (Chicago, IL): Promotional UGC to showcase a unique event space.
Grand Rapids, Michigan
AllArtWorks: Event promotion through storytelling.
⟡ User-Generated Content ⟡
@ExperienceGrandRapids
Reel Content
@ExperienceGrandRapids
Photography & Reel Content
Grand Rapids, MI
@ReturnToTheRiverFestival
Grand Rapids, MI
@ExperienceGrandRapids
Michigan
@VlasicLabs
I create signature series to inspire adventure and increase engagement on socials + IRL!
Travel Guide Series
My travel guides encourage engagement on socials and IRL! Travel Guides Coming soon: Tawas, Traverse City, Cadillac, Italy, Germany, Paris, Backpacking Europe, etc.
Hidden Gem Series
My Hidden Gem series sparks beautiful stories in the comment section & drives attraction to places that deserve love.
Personality Posts
BTS, random moments, & life experiences caught on camera. I get this tingle when I know videos are about to go viral!
Brands I've Worked With
