The 2026 Grand Rapids Creative Residency : Visual Storytelling from the Inside Out
The Monthly Partnership Exchange
⟡ On-Site Production Days: 1 Monthly Content Session (2–3 hours on-site) to capture high-impact raw photo and video assets.
⟡ Short-Form Video Production: 8–12 fully edited, trend-focused Reels/TikToks per month (UGC style, property tours, and collaborative lifestyle features).
⟡ Commercial Asset Library: 30–50 high-resolution & UGC photos, professionally edited marketing photos per month.
⟡ Digital PR & Amplification: Dedicated feature/blog mention in 100 Things to Do in Grand Rapids to drive local awareness and SEO.
⟡ Full Commercial Usage Rights: Unlimited, perpetual, non-exclusive usage rights for all captured assets—allowing your team total freedom for digital advertising, print, website, and social marketing.
💡 Note: Monthly deliverables are fully scalable and can be custom-tailored to align with your property’s specific Q3/Q4 marketing targets, occupancy goals, or upcoming community events.
Choose your
Reel Styles
We will curate shots & reels to reflect your marketing goals. View Reel Examples Below
⟡ UGC Style (Product in use, lifestyle)
⟡ Content Day Recap Video + Collab with @Shaylin.Collabs on Instagram & TikTok
⟡ Other Ideas? Let's hear them!
Creating Content With Purpose + CTAs
Grand Rapids, Michigan
CTA to Comment for Blog
Created for @ExperienceGR
Reel & Photography for ExGR Socials + Blog
Grand Rapids, Michigan
Micro Influencer Collab for ExGR
Created for @WorldOfWinter
Event Promotion
Grand Rapids, Michigan
Collab w @AllArtWorks for Event Promo
Positano, Italy
Dress promo for @GRThrift
Chicago, Illinois
Content Day Session : Professional Photos and Reel Collaborations
About Shaylin
✦ Founder of Create & Collaborate Events: Thriving monthly networking pop-ups dedicated to elevating local creatives and small businesses.
✦ GVSU Alumna | Advertising & Public Relations: Utilizing a strong strategic background to bridge the gap between visual aesthetics and intentional brand marketing.
✦ Trusted Local Collaborator: Proven track record partnering with premier regional organizations—including Experience Grand Rapids and East Grand Rapids Greet Magazine—to craft high-impact tourism and lifestyle content.
✦ Milan Creative Residency: Directed on-site photography and social media content for high-profile events and PR campaigns in Italy.
Analytics
3 Months of a Coffee Shop Client using our Content Creation Services
Goal: Increasing Awareness
⟡ Customers are coming in, mentioning social media posts!
⟡ Collaborated with @Shaylin.Collabs & @ExperienceGR
⟡ Helped bridge connections with influencers and microInfluencers.
3 Months of Social Media Creation For a Local Magazine
Goal: Support Business Partners
⟡ Supporting Business Partners through Instagram features and collaborations.
⟡ High production photography used for ads
⟡ Strategic Collaborations with Destination Accounts
Collaborations with @Shaylin.Collabs
Analytics vary with collaborations, content, and meta restrictions (like shadowbans on certain industries). CC Media does research, scripting, and drafting to ensure our clients are happy with the content before posting!
Shares, saves, and watch time are great factors to focus on when creating content.
